let's go to robyn in california. >> hi, jim. booyah. i read that a rise in christmas shopping is expected this year. my question concerns mattel or other kid oriented stocks, whether they rise during the holiday season and what you think they will do this year. >> the fundamentals are more challenged than i like. the toy cohort did not have a good back to school season. mattel would be the one that i like. it has a 3.5% yield. the forecasts about holiday season is going to be, they are based on nothing. that is total thumb sucking. they ought to go bet on the browns. whatever, anyway, use the calendar to remind you when your anniversary is. not for investing. anyway, wow, try looking at the fundamentals, not your desk calendar. stay with cramer. >> coming up, cash crop? the midwest biggest drought in decades sent shares of mosaic up to 52 week highs. after failed earnings should you be harvesting your gains or doubling down? cramer talks exclusively to the ceo next. >> and later, retail rumble. wall street is at war over a big box giant